"the only thing constant in this world is change"
i just forgot where i heard or read that line, but still, i quoted it.. (hindi yan plagiarism sir ah, hehe)
I just read my book in one of my subjects- organizational behavior, about change and it just reaffirms that technology is one of the factors that drives changes in an organization. The constant evolution of technology makes the company adapt to gain competitive advantage or to simply optimize their operations; to be efficient and effective to all they do.
Not only in the operations does technology affect the business but also in marketing. From our marketing discussions, we have tackled that marketing through the common medium such TV ads and prints are still most effective but there are new ways of marketing the products to consumers and it is through the improvements in information technology. There are so many ways businesses can use technology to promulgate their product, and by using new mediums, new horizons of consumers can now be targeted or reached.
There may be fear in changing something because what is unknown to us is something we fear about, but just like what sir Ben Paul told us in class about a quote in development "damn if you do, damned if you don't"
